Although it is tempting to keep modifying your segments to get them better and better, please remember that you won’t start to make money until you send your first campaigns. It is better to start early and optimize as you go than to wait to get your segments and programs perfect.
The Emarsys Automation Center offers some out-of-the-box programs designed to get you up and running as fast as possible.
- Converting first-time buyers to active buyers
- Cross-channel purchase follow-up
- Winning back defecting buyers