Emarsys can accept Google Product Feed (GPF) format catalogs. If you already have a GPF product catalog, there is a good chance that you can use it as-is for setting up and synchronizing your catalog.
- About Google Product Feed
- How to use GPF
- Supported countries and languages
- Using multiple feeds
- Item groups
- Product categories
The GPF product catalog must be a UTF-8 Unicode encoded file.
About Google Product Feed
Please note that if you opt for using the GPF format, then you will need to use the validation tools offered by Google Merchant Center instead of the catalog validator we offer for our standard CSV product catalogs.
How to use GPF
In order to use GPF catalogs with Web Extend, proceed as follows:
- On the Catalog page of the Predict Dashboard, click Switch to Google Product Feed to change the catalog format.
- Enter your feed settings, and verify that your GPF catalog was successfully read by Web Extend by clicking Update from URL now.
- Once the update is complete, search for a product on the Predict Dashboard.
Supported countries and languages
Google Product Feed has slightly different requirements based on the country of the retailer and the language of the product catalog. If your country and language do not appear, try using the settings for the United States. If your feed requires a country or language to be supported which is not currently available, please contact Emarsys Support.
Using multiple feeds
We support using multiple GPF feeds for clients who have a presence in multiple countries (or use multiple languages), but do not support multiple feeds for the same country and language.
Multiple Google Product Feeds are processed and merged into a single native Web Extend catalog. Please note that products missing from the default locale feed will be omitted from the processed catalog. In other words, if the GPF feeds for different countries contain entirely different products (or use different IDs), Web Extend GPF support will not work as expected. If this is the case, contact Emarsys Support for further options.
Some merchandise is composed of several different variations of the same product, differing only in specific attributes. For example, the same shoe may be available in multiple sizes, but Web Extend still considers it a single product.
Google Product Feed requires each variation to be listed in the feed. To use our shoe example, each size would have its own entry. The standard item_group_id field can be used to indicate that certain items refer to variations of the same product. Web Extend relies on this attribute to identify item groups, so it is important to set this field correctly for items which have multiple variants.
|100_32||Mens black leather shoe, 32||100||Elegant black leather shoe, for men. Size 32.|
|100_34||Mens black leather shoe, 34||100||Elegant black leather shoe, for men. Size 34.|
|100_36||Mens black leather shoe, 36||100||Elegant black leather shoe, for men. Size 36.|
|100_38||Mens black leather shoe, 38||100||Elegant black leather shoe, for men. Size 38.|
Google Product Feed offers 2 ways for describing the category of a specific product.
google_product_category : this is Google’s native categorization of products. This field has an important limitation, which is that it can only get 1 single category path for the product. google_product_category field can take either a numeric value (the standardized “ID” of the category) or a category hierarchy itself (eg. “root > cat1 > subcat2”).
- product_type : is the field offered to merchants for adding their own product categorization. This field does accept multiple category hierarchies.
When the original GPF is processed and converted into our native format, we will first look at the content of the product_type field. If we find values in this field, this is what we will carry on to the final, processed catalog.
If product_type has no values, we will take the value from google_product_category.