Web Extend is the Emarsys data collection module, which tracks visitor interactions on your website and processes this input to serve validated data to various Emarsys products (such as Revenue Attribution, Automation Center, Smart Insight and Predict).
On these pages you will find:
About Web Extend
Everything you need to know about this feature, including:
- Why you need Web Extend
- What is Web Extend?
- How Web Extend works
- Is your business a good fit for Web Extend?
- What can Web Extend do for your business?
- How easy is Web Extend to install and maintain?
Implementing Web Extend
Instructions on how to implement these scripts:
Validating the Integration
Some helpful tools in the Emarsys application that make sure the integration has been correctly set up:
- Product Catalog validator
- Live Event View
- Live Validator
- Inspector Gadget
- Site Traffic and Purchase Data review
You can also take advantage of the fields in your Emarsys database that store the Web Extend data by using the Automation Center:
- Making use of the contact behavior fields
- The contact behavior fields
- Localizing the contact behavior fields
And in case there are any questions left unanswered…