Web Extend is the Emarsys data collection module, which tracks visitor interactions on your website and processes this input to serve validated data to various Emarsys products (such as Revenue Attribution, Automation Center, Smart Insight and Predict).

On these pages you will find:

About Web Extend

Everything you need to know about this feature, including:

Implementing Web Extend

Instructions on how to implement these scripts:

Validating the Integration

Some helpful tools in the Emarsys application that make sure the integration has been correctly set up:

Additional information

You can also take advantage of the fields in your Emarsys database that store the Web Extend data by using the Automation Center:

And in case there are any questions left unanswered…