Triggering SMS messages from the Automation Center lets you benefit from the combination of multiple features, including cross-channel notifications and other, more complex marketing activities.
You can also trigger time-critical SMS messages by selecting External Event as the entry point and linking the external even to the API call that triggers the message.
Setting this up is simple:
- Create the content for your Automation Center SMS Campaign.
- For the Recipient source, select using an Automation Center program.
- In your Automation Center program, add the SMS node wherever you want it.
- After adding the SMS, double-click it to select the message content from the drop-down.
Once the program is active, all contacts who are eligible to receive SMS campaigns will receive the selected message when they reach this node.