Triggering SMS messages from the Automation Center lets you benefit from the combination of multiple features, including cross-channel notifications and other, more complex marketing activities.

You can also trigger time-critical SMS messages by selecting External Event as the entry point and linking the external even to the API call that triggers the message.

Setting this up is simple:

  • Create the content for your Automation Center SMS Campaign.
  • For the Recipient source, select using an Automation Center program.
  • In your Automation Center program, add the SMS node wherever you want it.


  • After adding the SMS, double-click it to select the message content from the drop-down.


Once the program is active, all contacts who are eligible to receive SMS campaigns will receive the selected message when they reach this node.