Channels menu -> Email Campaigns -> Section editor

You can add placeholders to your email content which will then be replaced by dynamic text when the email is launched or previewed.

Note: The dynamic text is inserted by referencing the contact database and pulling the relevant values for the fields used. Real values can therefore only be used when the email is launched or a Full Campaign testmail is generated. In the email preview, or when sending a Text and HTML testmail, dummy data is used for a fictional contact (e.g. Max Mustermann).

You have the following personalization options:

Personalization variables

Personalization variables are an easy way to include personal contact data in your email.

Wherever you see this icon personalization-icon you can select from a list of database fields and add a placeholder to the text. This placeholder will be displayed in the form: $FieldName$.


When the email is sent to a contact, or a full campaign testmail is created, the corresponding value for this field will be substituted instead. In this way you can personalize your content by using the contact’s real name, address, etc.

Alternative text

When you add a personalization variable, you should always define the alternative text that will be displayed if the selected field has no value for a given contact. This should typically be something neutral. For example, if the variable is $Salutation$, this could be Dear customer.

  • Alternative text in the old HTML editor
    If you are using the Simple Scheduling feature and you are not using the new Content Editor, you can enter alternative text for your personalization variables via this tab in the Content Creation page.

Old editor alternative text

  • Fallback Text in the new HTML Content Editor
    If you are using the new Content Editor, the alternative text is added in the Fallback text section. This lists all the variables in your HTML content. Please note that you must save your content before the variables are displayed here.

New editor fallback text

For more information, see the documentation for the New Content Editor.

Conditional text

Conditional text is a more flexible way to personalize your emails. This adds placeholders which will substitute text defined by you, according to filter conditions. In this way you can have one subject line for women and one for men, or different text in different languages, etc. The placeholder will be displayed in the form: $COND_RuleName$.

Wherever you see this icon: conditional-icon you can open the Available Rules pop-up. It lists all the existing rules as well as general information on them (responsible user, creation date, etc.).

  • Insert rules

To insert a rule, activate the radio button next to it, then click Insert.

  • Create rules

To create a new rule click New Rule and provide the required information:

Conditional text

  • A name.
  • A format, either text or HTML.
  • Select a variable, or Choice, e.g. Salutation.

    • If the variable you have chosen is a single-choice field, the available options will be displayed in a drop-down.
    • If the variable you have chosen is a multiple-choice field, the available options will be displayed as check boxes.
    • For other field types, enter the value in the text field below.

    Note: Variables and values are retrieved from your account’s database fields.

  • You can also click the personalization icon to personalize the text.
  • To create alternative rules, click New condition and proceed as described above.
  • Finally, you can enter your Alternative text.
  • Save the conditional rule and add it to the selected field by clicking Insert. If you do not want to use the rule right away and to go back to the Available Rules page, click Close.

Section targeting

In your template-based emails you can choose to display some sections to only a specific segment of your launch list. For example, you might want to show different offers or incentives for different customer types (Platinum, Gold, etc.), or show an extra section only to those who are interested in, say, music.

Section targeting

Helpful hint: If you want the same section to show different content to different segments of your launch list, make sure that the segments you use are mutually exclusive. It is also a good idea to have a fallback section which is shown to any leftover contacts who are not in any of the chosen segments. For this you need to create an extra segment which excludes all of them.

When in Standard Mode, open the Section Targeting tab and select who should see the section. You can choose to display:

  • to all recipients of the email without restriction
  • only to recipients of the email who are included in a selected segment
  • only to recipients with the selected interests.

Note: The Interests can be added via the menu item Forms >> Settings >> Opt-in invitation and interests tab. For more information, see General Form Settings.

You can select the section for network sharing here as well.

Note: The setting options are the same in Advanced Mode.