Admin menu -> Frequency Cap

The frequency cap is the maximum number of emails that a contact can receive within the specified time period. If this limit is reached, the contact will receive no more emails and will be displayed in Email Analysis – Overview as Excluded by frequency cap.

When the frequency cap is activated, all emails will check their launch lists for contacts who have reached their limit and remove them.

Event-triggered (transactional) emails do not add to the frequency count of contacts. That is, contacts can receive these emails without affecting their ability to receive other mails. Please note, however, that when the frequency cap is reached, no emails are delivered at all. To be able to still deliver transactional emails, use the Ignore frequency cap option with these on the Email Campaign Settings page.

All other emails, including on-import emails, will increase the frequency count by one each time.

On the Frequency Cap Overview page, you make the following general settings:

Deactivate frequency cap for your account

By default, the frequency cap is activated. To deactivate the feature for your account, remove the tick for Activate frequency cap.

Note: For individual emails, you can deactivate the feature via the setting Ignore frequency cap on the Email Campaign Settings page.

Set frequency cap threshold value

You can define how many emails recipients may receive within a certain time period. You can also specify the time period.

Attention: The frequency cap works by checking the launch lists of email campaigns each day. It does not differentiate between A/B testing versions, nor does it recognize when an email is sent over two days. This means that if an email campaign launch is spread over more than one day, either due to versions being so scheduled or due to it being launched close to midnight, the frequency cap will think that each contact in the launch list received the campaign each day. This can lead to contacts reaching their maximum limit erroneously.