Campaigns menu > Email Campaigns > Create custom HTML email

If you use your own HTML code rather than an Emarsys template to design your emails, the campaign settings, email preferences and testing utilities are the same, but the content editor is different.


Note: This page describes the functionality of the old HTML editor. To switch to the new editor, click Switch to the new editor.


The Emarsys HTML editor is a standard editor with a number of formatting options available on the toolbar.

Editing the text

You can toggle between the WYSIWYG editor and the HTML source code by clicking toggle-code-icon.

You can also switch between the HTML and Text versions of the email via the corresponding tabs.

To enter a link in the text version, proceed as for the HTML version. After you have inserted a URL, do not forget to add a description above the inserted URL. This also applies to links leading to registration forms and to the Additional features pages.

Linking text

To insert a link underlying a word or phrase, select the text string and click Insert Link. This leads you to the Insert Link window, where you can define the link options:

  1. Enter an internal link description
  2. Add the link to a Link category (for analysis and segmentation)
  3. Decide what type of link is required. For Trackable links, enter the URL in the corresponding field. From the drop-down menu you can select http or https (an SSL, Secure Socket Layer).

Note: All links added this way are trackable, i.e. each click on the link is counted and displayed in the email analysis. You can add as many trackable links as you want to your email.

To link a text with a previously entered URL, tick Use existing link and select the URL from the drop-down menu. The internal link name stays the same as when you last used that link (it is after all the same URL). If you want to use the same link but a different link description, repeat the steps given above.

If you want to use a Landing page, tick Landing page and either select one or create a new one. To insert a link to a registration or contact form, tick Forms and select a form from the drop-down menu. The same applies if you want to provide a Tell-a-friend or Unsubscribe feature in your email. Please note that the Tell-a-friend feature forwards the entire email (not just a particular section).

Every email has a so-called browser link at the top. It ensures that contacts with email clients unable to display HTML can see your emails in their browser. They see a short text followed by the link to the online version of the email. When this link is clicked (or copied and pasted into the browser) it leads the contact to your email. If you want to add this text and the link (in addition to the existing one on top of your email) to one of the sections, you must select Online version from the Additional functions drop-down menu.

If you want to add a link which is not trackable, tick Simple link and enter the URL in the Insert URL field, then click Insert.

When entering an email address, select mailto from the drop-down menu and enter the email address into the text-entry field, then click Insert.

Auto-tracking links

The Auto Track function searches for manually added hyperlinks and transforms them into trackable links. Click Auto Track HTML to open a window where untracked links are listed.

All untracked links found in the HTML version are listed in the upper part of the window. On the left, you can decide which links are to be converted into trackable ones. You can convert all links by ticking Select all.

Note: Only full hyperlinks (including the http:// prefix) are listed.

All untracked hyperlinks found in the text version are listed in the lower part of the window. Click Track to start converting. When you use the Auto Track function frequently, the links you tracked before are not listed again. If you are unsure about a link, click View Link Placement. This opens a preview of the current section where each listed link is highlighted and identifiable by a number next to it (the same numbers as in the Auto Track window).

Tick Check for trackable links on save, if you want the system to automatically search for links not yet tracked each time you save.

Using emojis

Emojis are available in the subject line of custom HTML campaigns composed in the old editor only. You can access the old editor here at the Content Creation tab:


For further information about how to use emojis, click here.