If you do not already have a Google AdWords account, you can read more on setting one up in the Google documentation.

Before you start, you should check the following:

  • Make sure that you have at the right permission level for this account to manage ad campaigns.
  • You will also need a general opt-out landing page so that users can block your adverts on Google’s Ad Preferences pages.

Connecting your Google account

Before you start, you might want to watch this short video on how to connect to your Google account:

To connect your Google account to Emarsys CRM Ads, first make sure that your Google user has Standard or Administrative permission for your Google Ads account. For more information on this, see:

If you are using an agency for Google advertising, you can either ask them to give your Google user this permission, or create an Emarsys user for them and ask them to make the connection.

Then proceed as follows:

  1. Go to the Campaigns menu, CRM Ads, and open the Settings tab.


  2. Click the Create New Connection button and select Google in the dropdown. A Google dialog box will appear. Click Allow to approve the CRM Ads app.


You can now continue to connect your Facebook account, or start creating your CRM Ads audiences.