Facebook allows owners of Facebook pages to integrate content from external websites, such as forms and applications, which can be used to enrich your contact database by generating new registrations and merge marketing channels. The forms can be hosted either by Emarsys or on an external website.

Prerequisites and Parameters

Before you can start integrating an external form, you need the following:

  • A verified Facebook Developer Account
  • A good understanding of Facebook apps and Emarsys forms
  • The form URL

To verify a Facebook Developer Account you have to store your phone number or credit card information, and ensure the account is kept live by using it regularly. Facebook does sometimes block accounts that have not been used for a while. For the Facebook Application setup stage you will need two variants of the form URL:

  • Domain URL
  • Full URL

See below for examples.

Using Emarsys forms: identifying the URL

You can collect new registrations from Facebook by integrating a General Registration form. The other Emarsys forms (Newsletter registration, Tell-a-Friend and Contact Us) are also available if they better suit your objectives. To integrate an Emarsys form, proceed as follows:

  1. Log in to Emarsys and then go to the Forms section, and locate the form that you wish to use in Facebook.
  2. Click the form’s Edit icon edit_icon.
  3. Click Source Code in the menu on the left.
  4. In the Hyperlink section – copy the URL as follows:


  5. Change with your Emarsys environment link; see below for an example.

The URL includes both of the parts you will need for Facebook form integration; make a note of them as follows:

  • Full URL:
  • Domain URL:

You are now ready to proceed with the App setup.

App Setup Process

The process to create the app varies slightly depending on whether the form is hosted by Emarsys or embedded into a web page (i.e. hosted externally and based on an https feed). The main difference is that a form hosted on a web page needs a little more preparation.

Creating the Facebook App

To create the app in Facebook, proceed as follows:

  1. Test to make sure that the form looks correct by pasting the full URL into your browser.
  2. Log in to the Facebook developer page
  3. Click My Apps in the top left corner and then select Add a New App.
  4. Select Facebook Canvas in the pop-up.
  5. Name your new app and choose a category for your application.


  1. Click Create App ID to proceed with the creation, and then select the appropriate objects in the security check.
  2. You will be redirected to your application dashboard. Click Settings in the left panel.
  3. In the Contact Email field, enter the email address of your Emarsys Success Manager or your email address.
  4. In the App Domains field, enter your Domain URL.


  1. Click Add Platform and choose Facebook Canvas.
  2. In the Secure Canvas URL, enter the form’s full URL.


  1. Click Add Platform again and choose Page Tab.
  2. In the Secure Page Tab URL field, enter the form’s full URL.
  3. In the Page Tab Name field, enter a name for the tab which will be displayed in your Facebook page.
  4. In the Page Tab Image, click to upload an image for your tab.
  5. Double-check all settings and then click Save Changes.
  6. Go to the dashboard by clicking Dashboard on the left panel which will then display the App ID. Make a note of this ID.


Adding the App to your Fan page

Now that you have created the app, the next step is to integrate it to your Facebook page(s) after which it will be ready for use. Facebook uses a default URL which needs to have the App_ID added to it and will take you to an interface that allows you to select what page(s) to link the app to. Proceed as follows:

  1. Add the App_ID to the Facebook URL. The default Facebook URL is always the following:

  2. Add your App_ID to the URL. Using the example from the setup process above (832864850213207) the URL would be:

  3. Copy the URL you have just created, and paste it into a browser to launch the Facebook Setup page.
  4. Use the Choose Facebook Pages dropdown menu to select the Fan page you want to link to.


  5. Click Add Page Tab to complete the process. You will be redirected to your application
  6. By default, your Facebook app will not be public. In order to make your application available to the general public, click Status & Review in your app configuration page.
  7. Switch to Yes to make your application publicly available.


You have now successfully linked the app to your Facebook page, and should be able to see the app with the embedded content in it. If your application is not visible in your Facebook Page, go to your page and click More in the top menu.