The Automation Center is an intuitive user interface that makes it possible to design, validate and automate engagement programs ranging from simple transactional mailings (e.g. purchase confirmation) to sophisticated, multi-step, multi-channel programs such as event countdowns or winning back defecting customers.
In the Automation Center you can enhance the impact of your marketing messagesby creating programs based on blueprints which contain entry points, actions and responses, allowing you to combine and daisy-chain filters to perform complex functions.
On these pages you will find:
About the Automation Center
Everything you need to know about this feature, including:
- What is a program?
- What types of programs can be created?
- What is a blueprint?
- What are workspace nodes?
- Which actions can I perform on programs?
- Which states can a program have?
A list of all the available entry points and action nodes.
Working with the Automation Center
A step-by-step guide to using this feature, including:
- Creating a program
- Scheduling a program
- Contact participation settings
- Defining exit criteria
- Saving a program
- Validating a program
- Activating a program
- Deleting a program
Some detailed guides to the more advanced features:
And finally some extra information to help you make the most out of this feature: