Admin menu -> Voucher Management Overview

Via Voucher Management, you can attach vouchers to your emails. These vouchers are nothing more than unique codes specified by you that are sent to your recipients, who can then use them for discounts or special offers. Each voucher code can only ever be sent once, and to one contact.

For that you must use a voucher pool, which is simply a single column of codes and saved in .txt or .csv format, such as:


Create voucher pools

  • To create a voucher pool, click Add New Pool.
  • Enter a name for the pool.
    Please note that the name of the pool must not contain the following character: &.
  • In the Voucher Pool dialog box, click Choose file and browse for the desired code list.
  • Click Upload.


  • Send reminder – Set the number of codes to trigger the upload reminder. When the pool falls to this level, an email will be sent to the email address(es) entered in the field below.
  • Do not send emails if the voucher pool is empty
    • If this is activated, no email will be sent from the campaign once the pool is empty (see below for more details).
    • If this is not activated, emails will continue to be sent and you can define a default text to display in place of the voucher when the pool is empty.


  • Click Save; the new pool is added to the list on the Overview page.


Using voucher codes in emails

To include vouchers in an email, open the email in the Section Editor where you want to display the voucher code and click the Personalize icon. In the Personalize pop-up, scroll down to (or search for) the voucher pool name.


Click Add to this insert the field (i.e. the voucher pool name). This will appear in the editor as a personalization variable.


When you launch the campaign, for every email sent this variable is replaced with a unique voucher code taken from the code pool, and the number of codes remaining in the pool is reduced accordingly.


Editing voucher pools

To modify a pool, click edit-icon. This opens the Voucher Pool dialog box (see Create pools above), where you can make your changes. When a voucher pool is empty, you can simply upload a new pool of codes here.

When a voucher pool runs out

If you activate the option Do not send emails if the voucher pool is empty, the behavior differs slightly according to the campaign type:

For batch campaigns:

  • The campaign will send emails to as many contacts are there are voucher codes left in the pool. After that, the campaign finishes and no more emails are sent.
  • The contacts who did not receive an email are listed in the Results Summary under No content. (You can then save them as a contact list and send a follow-up copy of the campaign with a new set of codes if you wish.)

For recurring campaigns:

  • Each launch is treated as a batch campaign. As soon as the pool is smaller than the launch list, the next campaign will send to as many contacts are there are codes left.
  • As long as you upload a new set of codes immediately, the following launch will continue as normal. If you do not, the campaign will not be launched.

For on-event and transactional/API campaigns:

  • When the pool runs out of codes, no more emails will be sent.
  • As soon as the pool has more codes, the next emails that are triggered will be sent.
  • The contacts who missed out on the email in between are listed under No content.

For Automation Center programs:

  • When the pool runs out of codes, the affected email node will cease to function as a node and contacts will simply pass through it.
  • As soon as the pool has more codes, the email node will start working again.
  • The contacts who missed out on the email in between are listed under No content.
Notes on future development

We are currently working on a Delete Voucher Pool function in the voucher pool list, due for release in 2016.