Admin menu -> Link Categories
Link categories are a useful way to segment your recipients by their response to certain kinds of links. You create the categories here and then assign them to a link in the content editor. A link may belong to only one category at a time.
Assigning catgeories to links
the HTML content editor, you assign the category in the Link Tracking section.
In the template CMS, you assign the category in the Insert Link pop-up.
Using link categories in segments
When segmenting by contact behaviour, you can filter for responses only to links in a certain category.
Using link categories in exports
You can also select the link category as a field in the export of contact responses, for analysis outside Emarsys.