Admin menu -> Link Categories

Link categories are a useful way to segment your recipients by their response to certain kinds of links. You create the categories here and then assign them to a link in the content editor. A link may belong to only one category at a time.

Assigning catgeories to links

the HTML content editor, you assign the category in the Link Tracking section.


In the template CMS, you assign the category in the Insert Link pop-up.


Using link categories in segments

When segmenting by contact behaviour, you can filter for responses only to links in a certain category.


Using link categories in exports

You can also select the link category as a field in the export of contact responses, for analysis outside Emarsys.