Here you can find all the documentation you need to work with the Emarsys B2C Marketing Cloud.
The folder structure of this resource is based on the core navigation structure of the Emarsys B2C Marketing Cloud. However, since this can be influenced by your access levels, it may not match your application interface exactly.
We are committed to giving our partners and customers the highest standards of user assistance, so if you have any comments or feedback on this content, please use the form at the bottom of the page or contact Emarsys Support.
Emarsys Cloud Core Features
The customizable Dashboard provides you with all the most important facts and figures from your account on one page.
The Contacts menu provides functionality for:
- Importing contacts.
- Exporting contacts, their data and responses.
- Creating segments and lists.
- Creating and editing registration forms.
In the Channels menu you can engage your customers:
Track the progress of your campaigns with:
- Email responses
- Program reporting
- Mobile reporting
- Trend reporting
- Social network tracking
- E-commerce Tracking
The Admin menu is where you:
- Manage your user accounts.
- Manage your account security
- Manage Bounces and Reply Mails.
- Configure your contact Blacklist and set a Frequency cap for email sending.
- Add images and other resources to your Media Database.
- Administer your Voucher pools.
- Set up email archives.
Other functionality available in the Admin menu includes:
Additional Products and Add-ons
In addition to the core feature set, Emarsys offers a range of sophisticated tools for advanced customer lifecycle marketing, all of which integrate seamlessly with the Marketing Cloud.
The Web Extend data collection scripts track all the activity on your website and prepare the data for more detailed analysis. It can be used in conjunction with Predict and Smart Insight, or on its own.
A suite of predictive recommendation solutions offer:
- Web recommendations.
- Email recommendations.
- A widget designer in the Emarsys CMS.
- A simple administration and monitoring interface.
The Emarsys customer intelligence module provides detailed breakdown of all your customer lifecycle segments and puts real monetary value on the strategies you are pursuing to convert your contacts.
- Read an overview of Smart Insight here.
We also offer out-of-the-box integrations with leading e-commerce software providers: