Here you can find some typical use cases for the Emarsys API.
Use Case Groups
The use cases are divided into groups, covering similar actions but with increasing complexity. For example sending a ‘Welcome’ email without any bells and whistles is a simple use case, whereas sending a ‘Welcome’ email referring to a product the contact has just bought is a more complex one.
We currently offer use cases covering these three activities:
Using the API to create triggered messages
The aim of these use cases is to send a welcome mail to all newly-registered contacts. To trigger the email, we use an external event which contains information about the intended recipient.
- Sending batch emails
- Keeping contacts up to date
If you would like to see use cases covering different marketing activities, please pass a request on to Emarsys Support, or use the contact form at the bottom of this page.
There are optional parameters for most of the Emarsys API calls. We will describe only the parameters that you need to use for the given use case.